In all investigations, the more accurate and up-to-date information that’s known about the target, the better chance you’ll see favorable results in the end.  A thorough review of the individual or group’s social media posts, likes, check-ins, advertisements, photos and more help to provide an accurate profile for the person who’s being investigated.  This information alone has limited value, but when added to our other initial findings, a profile emerges that helps us identify which direction we need to move in. R&D’s social media investigations look beyond the subject of the investigation, to close relatives and friends who might post photos or comment on posts, mention upcoming or past activity, or provide leads that we can then pursue.